Objective Financial Partners & The Canadian Financial Summit 
Objective Financial Partners – Canada’s Leading Fee-Only Financial Planning Firm
Objective Financial Partners is one of Canada’s largest and most established fee-only, advice-only financial planning firms, specializing in retirement, tax, and estate planning.
Advice-Only. No product sales. Our mission is providing unbiased, objective advice from our team of Fee-Only Financial Planners, Tax Accountants, Divorce Financial Specialists, and Estate Advisors.
Special Promotion For Canadian Financial Summit Attendees
The first 10 Financial Planning and first 10 Accounting clients to book with us will instantly get 10% off!
Let’s start the conversation.
About Us
We work remotely with clients across Canada and worldwide, with some planners offering optional in-person meetings in the Greater Toronto Area. Our clients include professionals, business owners, retirees, expats, and Canadians with cross border (Canada–U.S.) needs seeking clarity and confidence to manage their finances efficiently. We support life events such as estate planning and settlement, and divorce and separation planning. Many of our financial planning clients choose ongoing support, working with us annually so their planning stays proactive as life changes. We also provide full-service accounting, including personal, corporate, estate, and trust tax returns, as well as full cycle bookkeeping and payroll, so you can focus on your family, business, and financial goals.
Our clients are Canadians looking for unbiased, objective, and comprehensive advice. Some of the services we offer include:
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Financial Planning
What is fee only financial planning?
Fee-only financial planning is a model of financial advice for which advisors are compensated solely by fees paid by clients for their services. Typically, these fees are hourly or flat fees that have nothing to do with a client’s assets or income – just the amount of time required to provide the financial planning services. This is unlike commission-based financial planners who earn commission from selling products to clients. Fee only financial planners do not receive any other form of compensation, meaning their advice remains objective and free from conflicts of interest.
How does it work?
Planners evaluate your financial situation and goals, then create a customized plan covering income, expenses, savings, debt, and more. Their focus is on the overall planning process, not on selling investments or insurance. Unlike commission-based advisors, fee-only planners have no financial incentive to push products, eliminating potential conflicts of interest.
What are the benefits?
Fee-only planners provide transparent, conflict-free advice tailored to your goals—helping you reach your financial objectives without product sales influencing recommendations. We don't sell investments, so we're not going to tell you which stocks to buy and sell. However, we can build you a comprehensive and truly objective financial plan.
Why book a free financial planning intro call?
The purpose of this meeting is to understand your specific needs to determine if and how we can help. We then provide a quote for our services to be detailed in a written engagement letter that acts as our contract to you. Please note we cannot provide advice to you during this introductory meeting.
We work with many self-directed DIY investors. That said, we cannot provide investment recommendations for the purchase or sale of specific securities, nor can other fee-only/advice-only financial planners in Canada who are not licensed to manage your investments.
Financial Planning Intro Call
The first 10 Financial Planning clients to book with us will instantly get 10% off!
Let’s start the conversation.
Tax Planning and Accounting
Unlike most accounting firms in Canada, Objective Financial Partners has both tax accountants and financial planners on staff. This means that we can go well beyond making sure the right numbers are in the right boxes on your tax return and can take a holistic approach to integrating your investments, business, rental property, pensions, estate planning, and long-term tax planning. Our financial planners are advice-only, so we do not sell any financial products whatsoever.
Why Us?
Taxes touch every part of your financial picture. By combining comprehensive tax planning, professional tax preparation, and bookkeeping support, our team provides advice that goes beyond simply filing a return. We integrate your tax strategy with your financial plan, so you keep more of what you earn while reducing the risk of costly surprises.
We provide most of our services online using Zoom video calls. That means that if you are looking for an accountant and you are not based in the Toronto area, we can work with you through Zoom, via email, or by phone. We also use a secure cloud server to allow an exchange of tax documents to and from us easily and seamlessly. Signatures are done using digital signing software.
We do tax planning and preparation for individuals and incorporated business owners alike. Whether you need a simple tax filing, or a sophisticated plan, we can help.
Our clients’ needs range from Canadians earning an average income, to high net worth individuals, and from “mom and pop” businesses (including sole proprietorships) to small and medium-sized corporations. Proactive tax planning is the best way to reduce and minimize your taxes not only this year but also in the future. There are many accounting firms in cities like Toronto, Vancouver, and Calgary, but few offer the type of multi-disciplinary services that we do – financial and tax planning combined with tax preparation.
Proactive tax planning is the best way to reduce and minimize your taxes not only this year but also in the future.
There are many accounting firms, but few offer the type of multi-disciplinary services that we do – financial and tax planning combined with tax preparation. Whether you need tax accounting services for your investments, real estate, pension, or retirement, we can help.
Our services include:
- Tax planning
- Tax preparation
- Bookkeeping
- Integrated Advice
Why book a free tax intro call?
The intro call is a no-commitment way to explore whether our services fit your needs. It’s an opportunity to determine whether we can help with specialized tax needs and provide you with a quote for our services.
Tax Intro Call
The first 10 Accounting clients to book with us will instantly get 10% off!
Let’s start the conversation.